Friday, August 5, 2011

MARKETING MUPPET


Sometimes the marketing muppets just get it plain wrong. I have been mulling over the idea of a 29'er, but, would probably opt for a frameset and build components over. The Specialized Stumpjumper 29'er is on my list so I took at look at their website. Interesting how they position themselves as a product for the discerning buyer, by stating that:

If you're particular about your bike spec right down to the quick releases, start with the ultimate 29er hardtail frameset (barely 1kg) and build it precisely to your liking.

Someone should tell Specialized that a frameset is the frame, front fork, seatpost, seat binder and headset. If that weighs under 1kg, I will eat the frameset. My guess is that its more like 2.5 kg.

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